Based in Sydney, this renowned international producer of supreme quality wines enjoys its success as one of the top 100 companies in Australia.

Selling more than 20 million cases of wine a year, with more than half coming from the company’s four premium brands of Penfolds, Rosemount Estate, Lindemans and Wynn's Coonawarra Estate, they represent key current and future growth drivers for Southcorp (Company Profile, www.southcorp.com).

Operating a network of 12 wineries located in New South Wales, Victoria, South Australia and Western Australia, as well as a winery in France, Southcorp today is the world’s largest vineyard holder.

Southcorp will continue to expand its presence in traditional international markets that are already very familiar with the great Australian wine brands of Penfolds, Rosemount Estate, Lindemans and Wynn's Coonawarra Estates as well as creating exciting opportunities in many new markets.

The groups Brand popularity is reflected in its substantial market capitalization, and with international demand strong, Southcorp recognise the need for an integrated and efficient distribution system driven by a consistent and smooth flow of information.

This is where the association with BSM Global began - assisting Southcorp in its endeavors to improve international distribution and helping to develop a continuous improvement model to which the company can adhere to.

Collaboratively devised by BSM and the Southcorp management Team, the capabilities and functional opportunities offered will render distribution processes more efficient and effective through streamlined functional design.

General Manager of Distribution for Southcorp Wines, Andrew Tarca states that “the new business model to be adopted at Southcorp will also require supporting services from shipping Lines, Container Packing, Road Transport , Freight Forwarders, Custom Brokers etc”, further expressing that “…there will be a free and seamless flow of information that will ultimately provide Southcorp wine consumers with a more effective distribution model” Not only can this be seen as a potential competitive advantage, particularly on a global scale, but the model and streamlined systems and processes allow for a greater focus of resources towards consumer needs, efficiency and fluid communication concepts.

Our new logistics applications will make information easily accessible and accurate, with the model providing many positive service outcomes including “compliance, documentation, order management, tracking, cargo handling, risk management and quality assurance”

Mike Christopherson (EGM Operations) further expresses that the majority of the initial improvements will be cost savings, and in the longer term, “scale efficiencies” and further “productivity gains” driving long term benefits and saving’s.

BSM’s logistic solutions and their effective implementation are vital in assisting in the delivery of critical logistics improvements to Southcorp as well as supporting Southcorp’s future international marketing success.

[ BSM | Jon Guy :: comment(s): 0 ]

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